Entries in iphoneart (4)


The Equinox Experience

The Equinox Experience, took place on 12 March 2017, in Santo Stefano Al Ponte in Florence, Italy.  A magical, immersive experience conceived by Andrea Bigiarini of The New Era Museum, it took place on the night of the full moon. 

Immersed into giant size projections accompanied by the live music of Marco Testoni, the audience was invited to enter into the visions of talented artists of the Mobile Photography movement. 

Twenty selected works were also exhibited in the cloister of the deconsecrated church of Santo Stefano Al Ponte.

My artwork “Dissolving” was part of The Equinox Experience exhibition - “Balancing The Opposites With Mobile Art” - and I was very grateful to be able to attend the vernissage as well as the amazing immersive experience.  

I am including here a wonderful youtube video about the evening, followed by a transcript in English done by Elizabeth Genovesi. 




Marco Testoni:

The instruments I played are called Handpan. They are percussion instruments which emit notes allowing one to compose with these wonderful instruments. Their roots came from far away: from the Caribbean the steel drum, that they make from metal barrels. Instead these Handpans are a derivation from Europe, being a bit richer, with more harmony, with more sound, these are the instruments.

Roberto Fiorini:

The Equinox Experience is absolutely in sync with that of the mission of Cross Media. Cross Media is the producer and distributer of The Klimt Experience. From the name of the firm, chosen by our president Federico Dalgas, one can presume, that we believe in the mixing of various forms of art and communication, as we believe that man is disposed to the traditional and vice versa. Both march in one direction which is that of the future.

Andrea Bigiarini:

A perfect mix between cinema, television and museum. There isn’t that distance between art and audience, which is usually present in museums. So this new form was found for doing shows for photography. It is the only mode one has to see things in detail.


Marco Testoni:

I personally work in cinema and television and create music for these images. I can’t imagine music without images behind it.

I think that video mapping in a particular mode can revolutionize the relationship between music and images because there is the possibility to see the image, spacialized, that enwraps, enfolds you. Awhile ago I spoke with Peter Greenway, the English director and he said the future of cinema is in the possibility to see not only from the central seat of the cinema but to have it all around you, that which engages the audience in 360 degrees of the image. Video mapping is perfect in this sense. It seems to me the future is this. 

After all one sees the success they have had with projects like the Klimt Experience and the Equinox Experience.



Collaboration with Mario Uboldi Jewellery Art

André Meyerhans, the founder and designer of MARIO UBOLDI Jewellery Art, is an award-winning architect who has been named as one of the most influential architects in the MENA region by Middle Eastern Architect magazine.  He is also an artist whose work and installations are part of public and private collections in Europe, the Middle East and Asia. André’s creations blur traditional boundaries between art, architecture and design. 

I have recently had the privilege to work on a collaboration with André which has allowed his jewellery and my iPhoneart on recycled wood collected from building sites, to enter into a dialogue with each other.


Our collaboration is currently being shared via social media where you can view both images and an interview André conducted with me. 

The collaboration is evolving and you are invited to be part of it by checking into its story on a regular basis. 

You can follow the collaboration via any of the following links:

Mario Uboldi Jewellery Art on Facebook

Linda Hollier on Facebook

Mario Uboldi Jewellery Art on Instagram

Linda Hollier on Instagram

The dialogue between our two art forms is opening new vistas and I suspect that there is still much more waiting to be visually spoken.

In a previous blog I wrote about the type of listening I believe we need to cultivate in cyberspace, whether it be to visual, aural or textual images. 

My eyes and ears are listening! 



Using slow-shutter photography on my iPhone, I captured images of women at an Ethiopian festival in Rome.  With the aid of various apps I then painted with and on my iPhone screen to create six artworks which I have had printed onto cloth cut from traditional Ethiopian shawls. These artworks make up my new series #interact2connect.

There is a short background to this in my last blog “Linda in Wanderland”. 

The almost see through, gauze like cloth of the shawls results in the pieces being fairly transparent.  The figures in them seem to be moving in a space/time beyond past, present and future, or simultaneously in all. As a cloth is held up, it interacts with the surroundings it finds itself in, incorporating objects or people that are behind it. This evokes different emotions in the viewer. We are reminded too that everything is connected. 


This is a photo of one of the shawls shortly after it was printed. 

I would very much like to display these pieces as an installation in a gallery. 


Each piece would be hanging draped on the gallery wall when encountered, but visitors to the gallery would be encouraged to take down an artwork, hold it open and even walk around with it, thus allowing the figures in it to interact with the surrounding architecture, art and space. 

At this point another dimension would be added.  Because I believe that the physical and online worlds can no longer be viewed as entirely separate, visitors would be requested to take photos with these pieces and share them via social media with the hashtag #interact2connect and any other hashtags they might wish to add. 

In this way both the ethereal figures in the artworks and the individual sharing the photo would simultaneously be entering the realm of cyberspace - the mindspace we find ourselves in when we connect online.  

Later when other images shared under this hashtag are seen, the possibility would exist to make new and interesting connections by engaging with others who, regardless of their physical location or time zone, have shared their archived experience of the event, or commented on a photo.

As I have used current technology to create the artworks, it is my wish that the heart of the art of this installation will be found in the connections made through online sharing.

The vibrant patterns on the borders of the shawls are a stark reminder of the beauty to be found in diversity within unity, and the harmony of the colors asks us to question how we view the other.

The age of connectivity calls for transparency.  The gauze like cloth of the shawls asks us to question whether we are authentic when online.

#interact2connect would further raise the question of whether photography should be allowed in galleries and museums in an age when most people want to archive experiences using the technology at their disposal. 

Until such time that these pieces find themselves together in a gallery, I have decided that I will carry different ones with me when I am out and about, and ask people to hold them up in their surroundings once I have given them a short background.


This week while in Dubai with two instagrammers, Nilufer and Femi, I allowed the first piece to make its debut in the new phase of City Walk.  That the venue included the word “walk” felt appropriate, and it was wonderful to see the background glass shining through, and the reflected green wall pick up the color of the one ladies’ dress. There even seemed to be similar shades of orange and yellow to the colors in the border of the shawl.  


The next day I asked a waiter in a cafe to hold up the same piece.  Ernesto willingly obliged.  I had seen beforehand that there were artworks up on the wall behind him but I only realized afterwards that they were of three women too! The green skirt of Maria Callas on the wall also picked up the color of the transparent lady on the right and the chairs behind the cloth, despite themselves being stationary, added a sense of movement to the transparent figures. 


Who knows what further journeys the figures in these cloths will make, and what connections they will lead to.

I wait with anticipation :) 


Related: To see one of the journeys the figure have made, check out this steller story!



Having written recently about the fact that I believe a time will come when we will be able to communicate with each other without the use of words, I have decided that this blog will unfold mainly in images.

I am hoping that even if you decide not to read the captions under each image you will get a feel of the current exhibit of my iPhoneography artworks on canvas and wood, which can be seen in the Radisson Royal Hotel in Dubai from 9-16 September 2015.




 Preparations completed, the opening reception begins.


 Maja Bencic, who helped me prepare the show, joins me to welcome our guests.

The show had been advertised all over the hotel - in elevators

  and foyers,

 and at times, was even to be seen in the lobby. 

 I love photographing architecture so it was exciting to be exhibiting in a hotel that rises 51 storeys above the streets and has a metal and glass exterior. 

 My artworks are shown in the amazing Origami Room area - one of the reasons I chose the title “Unfolding”.


  Soon my photographer Helen David-Cuny arrives as do the other guests.

 Bahareh Amidi, dear friend and poetess, recites the poem “The Arrival of Space and Beauty and Light” about which she had also written a beautiful blog.

Guests mingle

and admire the pieces.

 A traditional igersdubai photo is taken!

  Soon a special guest, Farrukh Naeem arrives and surprises me by telling me that he is about to Periscope the event!  My last blog post had been about this new app so I was overjoyed.

 The periscope video may be found here to allow you to be part of the opening reception.


  The opening of "Unfolding" coincided with the Arab Women in Leadership and Business Summit

and while it was on the curtains to the foyer were closed. I believe that as moments occur, we have the choice to creatively partake in their unfolding - an apt message for the forum I felt, and another reason I entitled the exhibition “Unfolding”. 

  On the evening after the summit was over I made my way into the Origami Room and allowed the quiet, almost meditative space to surround me.


Further images can be seen on my facebook page and more of my art can be viewed on my art website

If you'd like to see the above story unfold before you, here it is via Steller